How digital-only clothing could revolutionise fashion, with The Fabricant

Adriana Hoppenbrouwer-Pereira is the cofounder of digital-only fashion house The Fabricant. Originally from Brazil, now based in Amsterdam, Adriana has over 20 years of experience across huge brands like Nike, HEMA and Coca-Cola, before she decided to embrace digital-only fashion.

The Fabricant raised $14 million in funding earlier in 2022, and they have some great names amongst their advisors like the CEO of Dapper Labs, and The Sandbox’s COO Sebastien Borget, who is also one of their angel investors. In our conversation, Adriana paints us a picture of what life could look like if we just had one physical outfit and instead had a wardrobe of amazing, varied, digital clothing.

LINKS:

Adriana Hoppenbrouwer-Pereira on Twitter: https://twitter.com/AdrianaHoppenb1

The Fabricant on Twitter: https://twitter.com/TheFabricant

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CREDITS:

Host: Lauren Ingram

Producer: Alex Lane