Optimal Work Daily - Career, Productivity and Entrepreneurship 1690: [Part 1] The Real Reason Self-Promotion Sucks by Margo Aaron of That Seems Important
May 17, 2025
Margo Aaron dives into the awkwardness many feel about self-promotion, pinpointing a disconnect between personal identity and marketing strategies. She encourages reframing self-promotion as a genuine connection rather than manipulation. The discussion highlights the importance of authentic engagement over paid tactics, empowering listeners to embrace their true selves. Plus, she shares strategies for navigating the challenges of self-marketing, reminding us that we only fear rejection when we’re misaligned with who we are.
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Why Self-Promotion Feels Awkward
- People hate self-promotion because they feel they must act unlike themselves to succeed.
- The real issue is discomfort, not humility, fueling avoidance behaviors and bad business decisions.
Don’t Start Paid Ads Early
- Avoid paid ads when starting out because you don’t know customer lifetime value yet.
- Focus on consistent sales before investing in complex ad strategies to prevent waste.
Relationship Before Affiliate Sales
- Build genuine relationships with your audience before trying affiliate marketing.
- Provide free value first to earn trust instead of immediately trying to sell.