Side Hustle School Ep. 3233 - Q&A: “Where do I find my first paying customer?”
Nov 7, 2025
Discover effective strategies for landing your first paying customer. Learn how to position your products where buyers naturally congregate. Get inspired by the idea of turning your home into an Airbnb while you're away. Explore the benefits of selling at farmer's markets, with practical advice on securing those initial sales. Chris emphasizes that making sales is more valuable than compliments, pushing you to take meaningful action. Tune in for insights that can kickstart your side hustle!
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Go Where Buyers Already Are
- Do put your product where buying already happens, not rely on social reach.
- Try a local farmer's market to get initial sales and customer feedback quickly.
One Sale Trumps A Hundred Compliments
- One initial paid sale gives more useful information than many compliments.
- Earning that first sale builds confidence and unlocks next steps for growth.
Keisha's Gluten-Free Cookie Challenge
- Keisha in Atlanta perfected a gluten-free cookie through months of testing and loved feedback.
- She struggled to convert that enthusiasm into paying customers outside friends and family.