How to Choose the Perfect Vertical Market for Your Agency

Your agency isn’t growing as fast as it could not because of talent, but because you haven’t specialized deeply enough. In this episode, Corey Quinn breaks down his proven 3-step Focus Finder system for choosing the right vertical market.

This is the exact framework that helped scale Scorpion from $20M to $200M and that Corey’s clients use to grow 93% faster than generalist agencies, win more referrals, and command premium prices.

If you’ve ever hesitated to niche down because of “fear of missing out,” this episode will show you how to confidently choose a vertical that fuels both growth and fulfillment.

⏱ Episode Chapters

[00:00] Why Agencies Struggle to Grow – The hidden cost of staying a generalist and why specialization leads to faster growth and higher valuations.

[01:00] The Riches Are in the Niches – Key data showing why specialized agencies outperform generalists.

[01:45] Step 1 – Gather the Wisdom in Your Business – How to use your own client data, retention, and team feedback to narrow options.

[02:30] Example: Scorpion’s Home Services Focus – Why revenue, retention, and margin made it the obvious choice.

[02:55] Step 2 – Do You Give a Damn? – Why passion, empathy, and personal connection to a vertical matter for long-term success.

[03:15] Real-Life Examples – From Chris Yano choosing home services to digital health agencies aligning with lifestyle values.

[03:45] Step 3 – Run the Numbers – A simple calculation to project realistic 3-year revenue potential in any vertical. [04:30] Example: The $7.9M Plumbing Opportunity – How focus creates both revenue and profitability through repeatable systems.

[05:00] The Confidence Factor – Why clarity on numbers eliminates guesswork and boosts certainty in your specialization path.

👉 If you’re ready to stop being a generalist and start building authority in one market, this episode gives you the exact framework to choose your vertical with confidence.

Resources & Links

🎥 Watch the full YouTube episode here: https://youtu.be/IjIOmiaW6CI

📝 Get the Focus Finder Worksheet: https://deep-specialization.kit.com/vertical-focus-finder-worksheet

📘 Discover how to become the go-to agency in a vertical market: https://www.anyonenoteveryone.com