The Innovation Show EP 133: The Persuasion Code with Patrick Renvoisé
The key to success in sales and marketing often lies in the art of persuasion, but in a world of distractions, it can be challenging to capture the attention of your audience and tap into their decision-making process.
Today’s guest is the founder of SalesBrain, the world’s first Neuromarketing agency, built upon two decades of research on the effect of advertising and sales messages on the human brain to create a breakthrough persuasion strategy. Based on the latest research in neuroscience, media psychology and behavioural economics, today’s guest makes understanding the complex science of persuasion simple.
We will discuss the award-winning persuasion model, NeuroMap™, a science-based, comprehensive yet simple step-by-step process that helps develop successful marketing and sales messages.
This strategy of persuasion is useful in both business and personal success.
Today’s guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoise
This strategy of persuasion is useful in both business and personal success.
Today’s guest is the author of the new book, The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime, Patrick Renvoisé
- We share some of the 188 cognitive biases
- We talk recency bias and primacy bias
- We share the candy equation, the gain maximisation bet and the loss avoidance bet
- We discuss how the biases can be unlocked to maximise our sales or marketing messages
- Patrick shares what is happening with our brains and our emotions and how they impact and guide our choices
- Patrick shows how marketers need to create the emotion that nudges people towards your product and brand
- Patrick discusses how we can unlock sales using the Salesbrain models and NeuroMap
- Patrick shares the 6 stimuli for persuasive messages
- We discuss the 6 persuasion elements and the 7 persuasion catalysts
More about Patrick Renvoisé and Neuromarketing here:
The book is here: