“To have something (a finished recording, a business, or millions of dollars) is the means, not the end. To be something (a good singer, a skilled entrepreneur, or just plain happy) is the real point. When you sign up to run a marathon, you don’t want a taxi to take you to the finish line.”—Derek Sivers, Ask Me Anything

My dad started a band called Mr. Gasoline that he ran for 25 years, and recalls uploading his Mr. Gasoline albums to CD Baby “back when Derek was still sleeping on a couch in the office.” I smiled when I heard that story—Derek’s dedication and humility are two of the traits I most admire about him, and what compelled me to follow his work more closely and start my own /now page.

In his recently released book, Anything You Want, he shares the story and mindset behind the rise of his smashingly successful CD Baby venture, and the tough years leading up to his exit. What first attracted me to Derek was not that he built a $22 million business—but that when he sold the company, he gave all the proceeds to a charitable trust. Who does that? Someone who defines success on their own terms.

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