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The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
526: The University of Texas Professor on How to Improve Your Virtual Communication
Feb 17, 2025
Join Andrew Brodsky, an award-winning professor at the University of Texas and CEO of Ping Group, as he delves into the art of virtual communication. He introduces the PING framework—Perspective Taking, Initiative, Nonverbal Behavior, and Goals—highlighting how to tailor communication methods effectively. Andrew discusses strategies to boost creativity and maintain trust in remote teams, while emphasizing the nuances of virtual interactions during the job recruitment process. Discover how minor adjustments can lead to major improvements in workplace communication!
57:09
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Quick takeaways
- The PING framework emphasizes the importance of perspective taking, initiative, nonverbal behavior, and clearly defined goals for effective virtual communication.
- Finding a balance between camera use and meeting formats can mitigate 'Zoom fatigue' while maintaining productivity and participant comfort.
Deep dives
Understanding Virtual Versus In-Person Communication
Virtual communication encompasses various forms such as emails, video calls, and instant messaging, each differing from in-person interactions. One key distinction lies in the variability of cues available in virtual settings, which can affect clarity and understanding. For instance, individuals often default to using the same mode of communication without considering its effectiveness, leading to missed opportunities for better engagement. Research highlights the importance of selecting the most suitable method based on specific communication goals and context to enhance outcomes.
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