Pet Perks, Vol. 2

The Whole Story is more than just a business success story; it is a tale of a retail, cultural, and dietary revolution that has forever changed the industry and the way people eat. John Mackey shares never-before-told tales of the people and passions behind Whole Foods, including the colorful cast of idealists and foodies who formed the company’s DNA, the many breakthroughs and missteps, and the narrowly avoided disasters. The book delves into Mackey’s spiritual journey, from Christianity to New Age mysticism and Eastern wisdom, as well as his political and intellectual development from a countercultural co-op dweller to a libertarian and Conscious Capitalist. It also explores his personal passions, such as long-distance backpacking, and his philosophical and ethical awakenings, particularly regarding animal welfare and industry practices.