Embracing your confidence, launching your wealth, and leading your business to the top.

My friend, are you ready for some real-deal inspiration as strong and delicious as Uncle Nearest whiskey? I know I am! Today, I am joined once again by the fabulous Jasmine Star to bring you another powerhouse conversation. And trust me, you'll want to listen to this one on repeat.

We have the incredible Fawn Weaver, CEO of the award-winning Uncle Nearest whiskey brand, in the room with us for this episode. She is an absolute force and one of six Black women in America to found and lead a $1 billion company! But today, we're not just talking about her whiskey – Fawn is here to share her brilliant entrepreneurial insights and show you how to apply them directly to your growing business.

Fawn's journey from homelessness to building an empire is beyond inspiring, and lucky for you, she is all about sharing her success secrets in real time! You get a front row seat to her wisdom on overcoming barriers as a Black woman in business, embracing your confidence, building extreme wealth, and being a rockstar leader for your team. I'm telling you – you're going to walk away today feeling unbelievably energized and ready to take on the world!

And if all of that isn't enough, you'll get an inside look at the brilliant marketing strategies that launched her small business to the very top.

In this episode, we discuss:

(5:42) The importance of owning your real estate – both online and physical
(23:24) Understanding the history and African influence on Tennessee whiskey and the story behind Uncle Nearest
(29:06) Practical tips to start raising serious money for your business as a woman or person of color
(34:29) How Fawn recovered when her bank account was negative $1.4 million
(42:25) Advice for owning a room, embodying your confidence, and standing strong in your identity
(48:28) The most effective way to make your smaller brand stand out amongst the biggest companies
(52:46) Fawn’s top marketing strategies to drive sales and scale your business super quickly

Listen in and soak up all of the advice from a woman who has truly reshaped the business world. Cheers!

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An update from the Purple Plus Club…