The Speaker Lab Podcast

40 Speaking Lessons from 400 Episodes: Part III

Jul 12, 2022
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INSIGHT

Freedom Compass Focuses Your Work

  • Michael Hyatt's Freedom Compass maps work into desire, drudgery, disinterest, and distraction zones to prioritize high-leverage tasks.
  • Focus on your desire zone and delegate, automate, or eliminate the rest to scale effectively.
ADVICE

Make Your Brand The Experience

  • Build a consistent personal brand that defines how people experience and interact with you.
  • Use consistent design, messaging, and behavior to stand out and be recognized.
ADVICE

Use Consistent Exposure To Reach Planners

  • Don't wait for a single magic tactic to reach event planners; create steady exposure across channels.
  • Publish videos, show pricing, and contribute content where planners look so you appear in their short evaluation window.
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