Laura Kraber | Co-Founder, Fluide | a new definition of beauty

This week, host Eva Hartling is joined by Laura Kraber, Co-Founder of Fluide, a gender-inclusive beauty start-up that offers a line of affordable, high-quality, non-toxic cosmetics. Fluide’s mission is to increase the visibility of trans, non-binary, and gender-fluid individuals while promoting a new definition of beauty. The root of this being healthy self-expression and a positive self-image. Founded by Laura and her partner Isabella Giancarlo in 2018, the Brooklyn-based brand donates a portion of sales to LGBTQ non-profits. Fluide also looks to pay tribute to the importance of safe spaces for the LGBTQ community by naming colourful lip and nail shades after queer spaces around the globe. Listen to this episode to hear why this message is so important to Laura, and what it's like to run a brand with such a cult following.

This season of The Brand is Female is brought to you by TD Bank - Women Entrepreneurs. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing, and mentorship opportunities! Find out how you can benefit from their support!

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