All Things Book Marketing Visual Storytelling for Authors and Speakers with John DeMato
Dec 4, 2025
48:05
Visual Storytelling for Authors and Speakers with John DeMato
In this episode of the All Things Book Marketing podcast, this episode’s host Marissa Eigenbrood, President of Smith Publicity, welcomes visual storytelling strategist and photographer, John DeMato.
They delve into John's background, from his early days in photography to his evolution as a strategist helping professionals enhance their visual presence.
John shares insights on the importance of having a well-rounded visual library, including core assets, visual evidence, and personal touches, highlighting how these elements contribute to an expert's brand credibility and marketability.
The discussion also covers strategies for effectively capturing key moments, the necessity of regular updates to visual content, and practical advice on hiring the right photographer. The episode concludes with anecdotes reflecting John's passion for his work and the meaningful connections he forms with his clients.
00:00 Introduction and Guest Welcome
00:32 John's Impressive Bio and Career Highlights
01:49 The Physical Demands of Photography
02:53 How Marissa and John Connected
04:34 John's Journey into Photography
10:02 Building a Visual Storytelling Library
17:07 The Importance of Consistent Visual Content
22:38 Evaluating Your Brand's Visual Assets
23:44 Importance of Event Visuals
24:22 Capturing the Full Event Experience
28:28 Starting Your Visual Storytelling Journey
33:50 Choosing the Right Photographer
36:44 The Value of Authentic Imagery
39:40 A Photographer's Favorite Moments
42:57 Conclusion and Contact Information
John DeMato is a New York–based branded lifestyle photographer who specializes in creating strategic, story-driven images for authors, speakers, and thought leaders. A former TV producer, he brings a marketing mindset to every shoot, helping experts show up confidently and consistently across their platforms. Visit John DeMato for more information.
Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.
In this episode of the All Things Book Marketing podcast, this episode’s host Marissa Eigenbrood, President of Smith Publicity, welcomes visual storytelling strategist and photographer, John DeMato.
They delve into John's background, from his early days in photography to his evolution as a strategist helping professionals enhance their visual presence.
John shares insights on the importance of having a well-rounded visual library, including core assets, visual evidence, and personal touches, highlighting how these elements contribute to an expert's brand credibility and marketability.
The discussion also covers strategies for effectively capturing key moments, the necessity of regular updates to visual content, and practical advice on hiring the right photographer. The episode concludes with anecdotes reflecting John's passion for his work and the meaningful connections he forms with his clients.
00:00 Introduction and Guest Welcome
00:32 John's Impressive Bio and Career Highlights
01:49 The Physical Demands of Photography
02:53 How Marissa and John Connected
04:34 John's Journey into Photography
10:02 Building a Visual Storytelling Library
17:07 The Importance of Consistent Visual Content
22:38 Evaluating Your Brand's Visual Assets
23:44 Importance of Event Visuals
24:22 Capturing the Full Event Experience
28:28 Starting Your Visual Storytelling Journey
33:50 Choosing the Right Photographer
36:44 The Value of Authentic Imagery
39:40 A Photographer's Favorite Moments
42:57 Conclusion and Contact Information
John DeMato is a New York–based branded lifestyle photographer who specializes in creating strategic, story-driven images for authors, speakers, and thought leaders. A former TV producer, he brings a marketing mindset to every shoot, helping experts show up confidently and consistently across their platforms. Visit John DeMato for more information.
Smith Publicity is an international book publicity firm specializing in non-fiction, business, lifestyle and thought-leadership projects. Since 1997, they have helped authors and experts amplify their voices, reach the right audiences, and make a meaningful impact through media placements, strategic campaigns, and expert guidance. For more information visit Smith Publicity.