The Story of a Brand Cordina Hair - Creating Confidence, One Curl at a Time
In this episode, I sit down with Yanika Cordina, the founder and creative mind behind Cordina Hair, a brand built on innovation, determination, and one incredibly clever invention.
What started as a DIY experiment to solve her hairstyling challenge has turned into a viral beauty tool trusted by thousands of women worldwide. Yanika walks us through her journey of turning a homemade prototype into a product featured by media outlets and sold globally.
What I loved most about this conversation is Yanika’s fearless approach to building from scratch, literally. We talk about everything from product development and customer feedback to the emotional rollercoaster of being a solo founder. This is a story about grit, creativity, and staying curious even when the odds feel stacked against you.
Here are a few highlights from our conversation:
* How a wire, sponge, and hot glue gun led to a viral beauty tool
* The moment a beauty editor helped spark massive exposure
* Why listening to customer feedback helped evolve the product line
* The power of perseverance and learning as you go
* How Yanika balances creativity with business growth
Join me, Ramon Vela, as I listen to the episode and hear how one small idea—and a whole lot of determination—turned into a brand empowering women to style with confidence.
For more on Cordina Hair, visit: https://www.cordinahair.com/
If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.
Plus, don’t forget to follow us on Apple and Spotify.
Your support helps us bring you more content like this!
*
Today’s Sponsors:
Workspace6 - Private Community for 7, 8, 9-figure Brands: https://www.workspace6.io/
Workspace6 is a private community where over 950 seven, eight, and nine-figure brand operators trade insights, solve problems, and shortcut growth. It's the anti-fluff operator's room, and for your first 30 days, it's just $1. Get real answers and skip the trial and error.
Saral - The Influencer OS: https://www.getsaral.com/demo
SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.