For many employees, work is more than a paycheck—it’s an opportunity to contribute to something bigger. But for organisations, creating a culture where purpose is more than just a slogan requires bold action and thoughtful strategy.

One organisation that has achieved this successfully is financial services company Manulife.

In this episode of the Digital HR Leaders podcast, host David Green sits down with Katherine Macnaughton, Vice President of Global Talent Management and Development at Manulife, to discuss how Manulife is embedding purpose into every stage of the employee journey.

Together they explore:

The catalyst that sparked Manulife’s cultural transformation
How the Better Life Campaign is creating a more engaged workforce
The business impact of aligning employees with a shared purpose
Preparing for the future and Generative AI readiness with Manulife’s Pursuit Program
Addressing job security concerns in the age of AI

Listen now to learn how Manulife is redefining what it means to work with purpose.

This episode is sponsored by Amazing Workplace, an AI-powered platform designed to help companies grow and succeed by unlocking the full potential of their people. By providing the most accurate insights into how employees feel and why, Amazing Workplace equips leaders with powerful tools to drive meaningful improvements where they matter most.

With Amazing Workplace, companies have reduced turnover by up to 90%, have increased revenue by over 400%, and solved recruitment. Find out more at www.amazingworkplace.com 

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