The Journey to Food Blogging

Nagi Mahashi transitioned from a corporate career in accounting to becoming a food blogger, launching her website, Recipe Tin Eats, after recognizing a lack of fulfilling connection in her previous job. Motivated by her love for cooking and her experience with budget-friendly meals from her childhood, Nagi utilized skills from her past roles to plan her venture meticulously. She conducted a SWOT analysis to identify strengths, weaknesses, opportunities, and threats within the crowded food blog landscape, which helped her carve out a unique niche. The realization that people were making a living from food blogs inspired her to explore this path, combining her passion with strategic planning.