“If you want your content to resonate, you need to understand your audience deeply and craft your message with intention,” says Tommy Walker, Founder of The Content Studio

In this episode of The Content Cocktail Hour, Tommy Walker, Founder of The Content Studio, shares some valuable marketing insights from their “State of Discontent” report on content marketing. He reveals why understanding audience motivations, conducting meaningful research, and prioritizing creative fulfillment are essential for creating content that truly connects with your audience. Tommy also discusses how the report’s findings can guide marketers toward more effective strategies in 2024 and beyond.

In this episode, you’ll learn:

1. Key challenges facing content marketers and how to overcome them
2. The role of audience research in driving authentic engagement
3. Practical steps for improving creative satisfaction and execution

Resources:

Connect with Jonathan on LinkedIn: https://www.linkedin.com/in/jonathan-gandolf/

Check out The Juice HQ: https://www.thejuicehq.com/

Connect with Tommy on LinkedIn: https://www.linkedin.com/in/tommyismyname/

Learn more about The Content Studio: https://www.thecontentstudio.com/

Timestamps:

(00:00) Intro

(03:14) Why content marketers feel “disconnected”

(07:45) The importance of audience research

(12:18) How to balance creativity with leadership expectations

(15:40) The juiciest insights from the “State of Discontent” report

(19:02) Strategies for content marketing success in 2024 and beyond