Building an Authentic Personal Brand on LinkedIn and Medium

In this podcast episode, Neharika shares her journey on how she built her personal brand as a writer. She discusses the importance of staying true to oneself, focusing on what feels right and genuine. She mentions gaining 75,000 LinkedIn followers and becoming a top writer on Medium in just 12 months, while working only two to four hours a day. Neharika emphasizes the value of writing on Medium and leveraging its existing leadership and publications. She also provides advice for writers looking to monetize their work on Medium. Additionally, Neharika shares insights into her approach to growing her audience on LinkedIn, highlighting the importance of authenticity, standing out by not simply following trends, and creating content that resonates with her audience.