Building Balance and Authenticity with Niharikaa Kaur Sodhi
Feb 14, 2024
auto_awesome
Content Creator and writer Niharikaa Kaur Sodhi shares her advice on honing your craft, building better balance, standing out from the crowd, being authentic on social media, surprises and financial independence, becoming a good writer and demanding payment, navigating sponsorships and authenticity, and authenticity in marketing and advice for creators.
The importance of authenticity and standing out by not simply following trends in content creation.
The significance of financial stability and having multiple income streams before transitioning to full-time creator.
Deep dives
Building an Authentic Personal Brand on LinkedIn and Medium
In this podcast episode, Neharika shares her journey on how she built her personal brand as a writer. She discusses the importance of staying true to oneself, focusing on what feels right and genuine. She mentions gaining 75,000 LinkedIn followers and becoming a top writer on Medium in just 12 months, while working only two to four hours a day. Neharika emphasizes the value of writing on Medium and leveraging its existing leadership and publications. She also provides advice for writers looking to monetize their work on Medium. Additionally, Neharika shares insights into her approach to growing her audience on LinkedIn, highlighting the importance of authenticity, standing out by not simply following trends, and creating content that resonates with her audience.
Providing Value and Authenticity on LinkedIn
Neharika explains how she gained 75,000 followers on LinkedIn by creating content that is different from what others are writing about. She emphasizes the importance of authenticity, sharing personal stories, and not just following popular topics. Neharika also touches on the power of simplicity and relatability in her content, such as not wearing makeup in her photos. She advises creators to stay true to themselves and focus on providing value to their audience. Neharika also encourages experimentation and highlights the importance of self-awareness and finding one's own unique voice on LinkedIn.
Balancing Writing and Business as a Full-time Creator
Neharika shares insights on how she transitioned from writing as a side hustle to becoming a full-time creator. She emphasizes the importance of financial stability and recommends having a side hustle that generates more income than one's current job before taking the leap. Neharika stresses the need for multiple income streams and shares her various revenue sources, ranging from courses and sponsorships to affiliate marketing. She emphasizes the significance of pricing one's offerings intuitively and finding sponsors that align with her personal brand. Neharika also discusses her time management approach, working around three to four hours a day, and maintaining a work-life balance.
Are you spending endless hours trying to make your content stand out?
Niharikaa Kaur Sodhi is a Content Creator working just 2-4 hours each day.
She gained 75,000 LinkedIn followers in just twelve months and became a Top Writer on Medium.
In this episode of Creators on Air, writer Niharikaa Kaur Sodhi shares her advice on honing your craft, building better balance and standing out from the crowd.
