Presenter Mastery Podcast 9. YOUR why and THEIR why (SPECIAL)
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Jan 24, 2024 Discover the transformative power of understanding 'why' in presentations. Learn how recognizing both your motivations and those of your audience can enhance communication effectiveness. The discussion highlights the six human needs that presenters can tap into for greater engagement and impact. By focusing on the audience's needs, you can elevate your messaging and make a lasting impression. Unlock the secrets to truly connecting with your listeners and delivering presentations that resonate.
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Focus on the "Why"
- Focus on the "why" of your presentation, not just the "what," "when," or "where."
- Give your audience a compelling reason to listen, making your topic magnetic and desirable.
Lotus Notes Example
- David JP Phillips shares an example of a dull IT presentation focused on features and logistics.
- He contrasts it with a revised version highlighting the audience's pain points and the solution's benefits.
Find the Audience's Why
- Concentrate on the audience's "why" and what motivates them to listen.
- Finding this "why" can create desire and magnetism for your message.