Can ChatGPT Really Price Your Listings Accurately? We Tested It. | Rethink Real Estate S4E27

Ben Brady is joined once again by resident tech expert Tony Self to explore how artificial intelligence is revolutionizing how agents forecast future sellers and price properties with data-backed precision. Together, they break down the growing role of predictive analytics in real estate—from identifying the most likely sellers in your database to creating more accurate valuations using multiple sources of market data.Tony shares his current work using platforms like ChatGPT, DeepResearch, and CoStar to build valuation models and investment insights, especially for multifamily properties. He also unveils his experimentation with AI agents capable of completing real tasks inside your browser—think booking flights, uploading WordPress content, or even completing basic real estate forms. While the technology is still developing, the implications for the industry are massive.Tune in for a practical discussion on how agents can begin using AI today, why relying solely on web-scraped data can be dangerous, and what every agent should know about combining AI tools with real-world context. Whether you’re tech-savvy or just getting started, this conversation offers timely insights into what’s next for real estate professionals in an AI-driven world.Timestamps & Key Topics:[00:00:00] – Introduction to Predictive Analytics in Real Estate[00:02:15] – Using AI to Identify Likely Sellers Before They Hit the Market[00:04:14] – The Power of Personal Data vs. Public Web Data[00:07:10] – Why AI Price Estimates Can Miss the Mark[00:10:27] – Real-World Use: Tony’s Multifamily Data Model with CoStar[00:14:56] – Feeding AI the Right Data: Step-by-Step Process[00:18:16] – Comparing $15K Market Reports vs. DIY AI Research[00:21:14] – A Look at GPT’s Agent Feature & Virtual Browser Capabilities[00:24:44] – Could AI Complete Real Estate Forms for You?[00:26:30] – How Agents Can Use AI as a Strategic Advantage Today🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Tony Self and Harcourts Hunter Mason Realty:https://selfregroup.com/https://www.facebook.com/selfregrouphttps://www.linkedin.com/in/anthonyself/https://huntermason.harcourtsna.com/https://tonyself.harcourtsna.com/🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣ ⁣https://www.linkedin.com/in/ben-brady-0b223517⁣ ⁣https://www.instagram.com/harcourtsauctions⁣ ⁣https://www.facebook.com/HarcourtsAuctionsSubscribe for more insights, and don't forget to like, follow, or subscribe on your preferred platform. Leave your thoughts or questions in the comments below to engage with us and our guest!