In this episode of the Block Fuel Podcast, we sit down with Brandon Kumar, co-founder of Layer 3, to explore how they’re revolutionizing user acquisition in Web3. Brandon shares how Layer 3 connects protocols like Base, Optimism, and Arbitrum to users through targeted incentives, replacing inefficient airdrops and liquidity mining. With over $20M raised, $12.5M in revenue year-to-date, and profitability since launch, Layer 3 is setting a new standard in crypto growth.

We dive into:

• Retention rates of 60% vs. <10% for airdrops and how “Cubes” (ERC-721 credentials) enable precise user targeting.
• The future of Layer 3, including potential ventures into funding emerging projects based on their data insights.
• Why simplicity and product focus are key to crypto’s mass adoption, despite the industry's “complexity theater.”

If you’re interested in Web3 user acquisition, product innovation, and the shift from speculation to sustainable growth, this episode is a must-listen! Visit Layer3.xyz for more insights.