EP35: The Role Of Market Research In B2B Lead Generation

Market research helps marketers gain insights into consumer behavior, attitudes, opinions, and preferences.

But how important is it in B2B lead generation and marketing communication? Can market research help you develop more effective strategies and campaigns?

Explore this topic with expert market researcher, Lauren Schmidt from the full-service marketing research and consulting company NSRC.

About Lauren Schmidt:

Lauren Schmidt is the Senior Director of Client Services & Strategy at NSRC. She has 20+ years of quantitative research experience with clients in a wide range of industries. While Lauren has an extensive skill set, she’s most passionate about B2B and Voice of Customer (VoC) research as well as driving ROI. Lauren’s philosophy is that market research is a necessity—not a luxury.