Episode 66: Use Technology to Tell a Better Story, with Julie Gilbert

In this episode, you will learn about using technology to develop a more engaging immersive creative from Julie Gilbert.

Julie Gilbert is Vice President of Marketing and Brand Management for Destination Niagara USA where she leads the organization’s marketing, communications, and brand management functions to increase the visibility of Niagara and its assets as a leisure and meetings destination.

With 25 years of tourism marketing experience, Julie joined Destination Niagara USA in 2014 and directed the initiative of repositioning the globally recognized Niagara Falls USA brand.

Previously, Julie served as Director of Sales and Marketing for National Park Reservations, the oldest and largest provider of reservation and information services for national parks and gateway communities.

Julie started her career as Executive Director for Charleston CVB in West Virginia, then became Director of Sales and Marketing for the State of West Virginia. Julie then established a full service travel, tourism, and hospitality agency providing strategic marketing, sales, and management services to a wide range of travel-related companies.

Julie has a Bachelor of Science in Business and Management Studies from the University of Maryland and holds her CTP (Certified Travel Professional) designation from the National Tour Association.

She is currently working on her CDME (Certified Destination Marketing Executive) designation through Destinations International. Julie currently serves on the board of TTRA, Travel and Tourism Research Association, and has just accepted an invitation from Destinations International to serve on the Destination International Foundation Research Advisory Task Force.

A transcript of this episode is available here: http://destinationontheleft.com/julie-gilbert/