"Brand is where trust is built. Brand is the reason people say yes."
In this episode of the Booked Solid Show, we welcome back our very first podcast guest—Steph Weber, CEO of The Weber Co. and co-owner of Cabins on the Cumberland, a 12-cabin micro resort in Kentucky. From building brands that emotionally connect with guests to navigating Airbnb's 2025 fee changes, Steph shares raw insights from the trenches of hospitality marketing.
Whether you're managing one property or planning your first micro resort, this conversation covers the critical shifts every STR operator needs to embrace heading into 2026—including why your direct booking website matters only if a marketing strategy backs it.
🔗 Connect with Steph Weber
📸 Instagram (The Weber Co.): @theweberco📸 Instagram (Personal): @stephnweber💼 LinkedIn: Steph Weber🌐 Website: theweberco.com🏕️ Cabins on the Cumberland: cabinsonthecumberland.com
Booked Solid Show - Short Term Rental Podcast