In a world dominated by data and technology, marketing has evolved into a complex blend of creativity, strategy, and data-driven decision-making.

In this episode of CMO Insights, Nikhil Behl, Chief Marketing Officer of FICO, discusses how FICO leverages data and technology to drive its marketing strategy and positively impact financial literacy. This conversation delves into the fascinating journey of FICO's data-driven marketing approach and sheds light on the power of applied intelligence in transforming industries.

Discussion points include:

The Power of FICO: Beyond the FICO Score
Embracing Digital Transformation
Amplifying the Brand
Activating the Organization
Accelerating Results
Empowering Financial Literacy Through Partnership
Getting Involved

Connect with Nikhil Behl - https://www.linkedin.com/in/nikhilbehl/

Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

Get Jeff's book 'AI Revenue Architect' - https://www.pedowitzgroup.com/resources/ai-revenue-architect/

Learn more about your ad choices. Visit megaphone.fm/adchoices

Season 8. Episode 15: From Data to Outcomes: The Art of Operationalizing Insights with Nikhil Behl, CMO, FICO