VMP 291: Rhys Giannarelli Shares How Systems Can Help Your Practice Grow

In this episode, I had the pleasure of sitting down with Rhys, a veterinary practice owner from Vancouver who brings a unique perspective thanks to his background in hospitality and his passion for building businesses that can thrive without the owner being tied to every detail. We dove deep into what it really takes to transform a veterinary practice from a self-employed job into a scalable, sellable business. Our conversation covered everything from the importance of building robust systems and standard operating procedures, to leveraging data-driven management and authentic marketing that truly reflects your practice’s identity.

Throughout our discussion, Rhys shared actionable strategies for veterinary professionals who want to attract, engage, and retain clients—while also reclaiming their time and sanity. We talked about defining your mission and vision as the foundation for all your systems, the necessity of SOPs for consistency and delegation, and how to use key performance indicators (KPIs) to proactively manage your practice. We also explored pricing strategies that balance value and affordability, and the critical importance of client retention and lifetime value. Reese even provided a toolkit of resources and calculators to help practice owners make informed decisions about hiring, budgeting, and pricing.

Whether you’re just starting out or looking to take your established practice to the next level, this episode is packed with practical advice and real-world examples. We wrapped up by discussing how to adapt to the future, especially with the rise of corporate competition and shifting market dynamics. My goal with this episode is to give you the insights and tools you need to build a veterinary practice that works for you—not the other way around. If you’re ready to create a business that can run (and grow) without your constant presence, you won’t want to miss this conversation!