Why List Price Multiples Don't Matter as Much as You Think

Joe Valley is the Co-owner and Director of Brokerage Services at Quiet Light Brokerage, a business advisory firm that helps online entrepreneurs achieve amazing exits. Joe joined the firm after selling his own e-commerce business through Quiet Light Brokerage in 2010. He has advisor expertise in all web-based niches, including SaaS, e-commerce, and content businesses.

In addition to being a frequent speaker and podcast guest himself, Joe is also the co-host of the Quiet Light Podcast.

Mark Daoust is the Founder, President, and CEO of Quiet Light Brokerage. Since starting Quiet Light Brokerage in 2007, Mark has guided dozens of entrepreneurs and small business owners through their exits.

Before his work at Quiet Light Brokerage, Mark founded Site-Reference.com, an online publication with a subscriber base that he expanded to more than 220,000 members. Now, Mark is a well-known presenter and guest author, as well as the co-host of the Quiet Light Podcast.

In this episode…

As a prospective seller, you want to build as much value as possible into your business before you exit. However, one of the most common strategies sellers utilize to establish their business’ value or reputation can actually be totally ineffective: list price multiples.

Many buyers or sellers are obsessed with multiples. But, are multiples really the most accurate calculator of your business’ value? According to Mark Daoust and Joe Valley, multiples are incredibly complex and can often be a deceptive measurement for both buyers and sellers. So, how can you navigate the messy world of multiples as you attempt to create a well-documented, transferable business?

In this episode of the Quiet Light Podcast, co-hosts Mark Daoust and Joe Valley sit down to discuss why list price multiples aren’t as accurate or important as most buyers and sellers think. Listen in as Mark and Joe discuss the reality of multiples and share more effective methods for demonstrating and transferring value. They also illustrate how you can build, buy, or sell an incredible business without losing blood, sweat, and tears over your multiples. Stay tuned!