Business Is Boring cover image

Business Is Boring

How Albert Cho went from IG influencer to Ponsonby restaurateur

Apr 1, 2024
52:54

Albert Cho burst onto Aotearoa’s food scene in 2017 with Eat Lit Food, an Instagram account that dishes out forthright (and often profane) food reviews to an ever-expanding audience. What started as an attempt to redefine a problematic relationship with food quickly grew into a fully fledged career as an influencer, critic and writer. Last year, with the help of David Lee’s Namu Group, he opened Tobi on Ponsonby Road to rave reviews. Albert joins us for a candid chat about the origins of Eat Lit Food, and the journey to opening his first restaurant.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode