217 – The Foundations of Royal Canin – Jean Cathary

Join Jean Cathary, the visionary behind Royal Canin, as he shares insights into the brand's origin in the 1960s, focusing on specialized diets for pets. He discusses the evolution of pet nutrition, emphasizing scientific approaches tailored for various animals and life stages. Cathary highlights how foundation stories build trust in sales, providing a roadmap for organizations to connect with clients. His journey illustrates the importance of effective storytelling in educating pet owners about nutrition, transforming outdated practices into scientifically beneficial diets.