The Importance of Foundation Stories

Foundation stories, also known as origin stories, are crucial for businesses as they explain the reasons behind their existence and the problems they aim to solve. One compelling example is the foundation of Royal Canin, where veterinarian Jean Cathery began experimenting with pet food in the 1960s due to issues he noticed with local German Shepherds. His innovative approach to pet nutrition, centering around a scientifically formulated diet, not only improved the health of these dogs but also led to the establishment of a new perspective on pet care within the industry. Such stories not only highlight the brand's values and journey but also help customers forge a deeper connection to the product or service, enriching their understanding and loyalty to the brand.