Experiments in Advisor Marketing Everything You Need to Know About Client Acquisition Costs (CAC) With Michael Kitces
Do you want to look "over the shoulder" of some of the top financial advisors to see exactly what successful marketing looks like?
👉 Click here to register for the Kitces Digital Marketing Summit
No boring PPT presentations. No vendors. No sponsors.
Just successful advisory firms taking you behind the scenes and showing exactly what they're doing to reach & help more people.
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Today I'm joined by the one and only Michael Kitces.
Yes, he's widely known for his nerdy financial planning skills...
...but he's also a sneaky good marketer. 🤫
And today he's joining us to dive into a marketing topic we don't talk about enough -- Client Acquisition Cost (CAC).
Specifically, we cover three BIG things in this episode:
- Why knowing your CAC is critical to marketing success + how to calculate it
- Where the Lifetime Client Value (LCV) metric fits into the equation
- What's working right now in advisor marketing, what isn't working, and why
If you're a financial advisor who wants to make more informed decisions about how + where to spend your marketing dollars, this episode is for you.