Episode 674: From $25k Per Year to $25k Per Launch with Tessa Manuello: A Digital CEO Success Story #WednesdayWeeklyWin
Apr 10, 2024
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Guest Tessa Manuello, a Digital CEO, shares her journey from $25k yearly to $25k per launch. She discusses her niche, BBD experience, advice for online business success, and lifestyle changes. Topics include niche specialization, transitioning to cohort model, growth mindset implementation, aligning passion with expertise, and the value of coaching in achieving online business success.
Tessa's niche success highlights the power of offer alignment to audience needs.
Transitioning from challenge launches to aligned offers led to $25K launches and work-life balance.
Deep dives
Creation of a Unique Niche: Visual Lawyer Bootcamp
Tessa Manuelo stands out in a niche market by offering a visual lawyer bootcamp, emphasizing visual communication's power in legal practices. By merging creativity, design, and legal expertise, Tessa helps legal professionals transition from traditional to cutting-edge approaches, garnering attention for her unique niche focus.
Transition from Membership to Cohort Model
Before joining Business by Design (BBD), Tessa operated a membership model generating $25K annually. Following BBD, she shifted to a cohort model, refocusing her offer alignment based on BBD insights. This change, unlike challenging launches, led to $25K launches, reduced work hours from 60-80 to a balanced 40-hour work week, enhancing work-life balance and revenue.
Maximizing Offer Alignment and Business Structure
Tessa's success narrative illustrates the crucial nature of offer alignment to audience needs and lifestyle preferences. Transitioning away from less effective strategies like challenge launches to aligning offers with audience demands significantly scaled her revenue and time management. By focusing on value-driven content over reinventing products, Tessa's income soared from $25K yearly to $25K launches, reflecting the fruits of effective offer alignment.
Personal Transformation and Work-Life Balance Achievement
Tessa's business overhaul facilitated a remarkable personal transformation, enabling a shift from 60+ hour work weeks to a balanced 40-hour schedule and reclaiming weekends. By streamlining content creation and enhancing product quality, Tessa elevated customer experiences while regaining her desired work-life balance. Her venture's success underlines the pivotal role of adapting business structures to align with desired lifestyle choices and revenue goals.
Today we have another inspiring story of a Digital CEO who went from $25k per year to $25k per launch! Tessa Manuello is here to share about her journey in business and what happened for her after joining BBD.
In this episode, you’ll hear the struggles Tessa faced, the pivots she made to overcome them and the powerful lessons she’s learned along the way (and the cool part is that Tessa is in a niche that you most likely haven’t even heard of). This is such a great example of what can happen when you have the right blueprint and strategy to implement, and you know the actions to take!
Save these dates, June 6th, 11th and 13th, because our once a year 3-part LIVE training is happening very soon, and you can join the Business By Design Priority List NOW at https://www.businessbydesign.net/!
We want to hear from you! If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories and tag us, @jameswedmore, @jeunejenni and @legaldesigncoach.
In this episode you’ll hear:
A bit about Tessa’s unique niche, what her life was like before BBD, and the shifts that happened after she joined
How her schedule looks so much different now and the role her business has played in creating it
Tessa’s process of going though BBD and why she says you don’t need to go in order or use everything that’s in it
Her advice for anyone looking to find success by creating an online business
What really stands out for most for Tessa with BBD compared to other programs that are available