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Product Talk

EP 415 - New Work SE Fmr. Product Director on Strategies for Customer-Centered Growth

Jun 14, 2024
39:34

How can product leaders foster customer-centered growth? In this episode of Product Talk hosted by Nacho Andrade, New Work SE Fmr. Product Director Thomas Gläser discusses approaches to product strategy, innovation, and growth. Thomas emphasizes the importance of deeply understanding customer needs and jobs to be done over simply analyzing competitors. He advocates developing evidence-based strategies through empathetic customer research rather than making assumptions. Thomas also cautions against common pitfalls like moving too quickly without validation or focusing on internal metrics over market fit. Listeners will learn frameworks for strategic product leadership focusing on customer-centered problem solving to drive meaningful growth.

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