The Importance of Embracing Friction

Ancient culture was marked by an embrace of friction. Modern culture is marked by an avoidance of friction.

In our obsessive quest to reduce friction, we may be eliminating some of the moments, experiences, and texture that made us uniquely human.

My Prediction: In a world of steadily decreasing friction, it will be those who are willing to embrace friction that will thrive. To become one, start by finding small ways to choose the hard way even as the easy way stares you in the face.