The Importance of Being Findable

Successful business owners must ensure they are discoverable to potential customers. To foster a sense of trust and connection, individuals need to engage with their content across multiple platforms, such as YouTube, podcasts, and newsletters. Following the 7-11 rule, it is essential for prospects to have seven hours of exposure to content and at least eleven touchpoints before considering a business relationship. Without a strong presence on social media and other platforms, entrepreneurs risk becoming obsolete in the competitive landscape of 21st-century business.