In this captivating episode, Brooke Lively, the force behind Cathedral Capital, unveils the myriad challenges and solutions at the heart of entrepreneurial finance. From a daring decision of letting go of her biggest client to introducing the revolutionary "rule of thirds," Brooke underscores the pivotal role of strategic financial insights for small businesses.

Brooke candidly recounts her story of facing immense financial hurdles and battling self-doubt, stating, "I was scared. I was petrified, in fact. Can my business survive? What if this doesn't work?" Such vulnerable admissions are paired with the revelation of her resilience and commitment to her vision, a journey that saw her emerging stronger and more focused than ever. As she aptly puts it, "I knew what I wanted for the company. I had a vision... I could walk through fire to get to it, and I did for 26 months straight."

Listeners will find valuable insights into the importance of data-driven decision-making, with Brooke emphasizing how entrepreneurs often make decisions based on gut instinct. However, looking at the actual numbers offers clarity, confidence, and reduces decision fatigue. Another highlight of the episode is the emphasis on the significance of core values in shaping a company's culture, with Brooke remarking, "Culture is the bedrock of any company, and culture is based on your core values."

Top Takeaways:

1. Understand the difference between revenue and gross profit. Know where you're overperforming and underperforming.
2. Core values aren't mere words; they should be action-oriented phrases that shape your company's every move.
3. Decision-making based on data provides clarity and reduces the mental toll on entrepreneurs.
4. The importance of aligning with clients and employees who resonate with your core values cannot be overstated.

Tune into this episode to hear Brooke Lively’s riveting journey of overcoming financial challenges and learn about the tools and strategies she uses to ensure profitability. Plus, don't miss out on accessing the exclusive Profit Finder tool mentioned in the episode—check the show notes now!