AI, PR, and the art of staying human, with Dan Nestle

Jan 31, 2025

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AI is changing the way people tell stories — both PR professionals and journalists. Is it possible both might lose the most important part: authenticity?

The media and communications industry is undergoing a seismic shift, and AI is at the center of it. From content creation to media relations, artificial intelligence is fundamentally changing how PR professionals, journalists, and storytellers operate.

This week on The Media Copilot, I sat down with Dan Nestle—a longtime communications executive, AI enthusiast, and founder of Inquisitive Communications. Dan has spent years helping brands craft compelling stories, and as the host of The Trending Communicator podcast, he’s made it his mission to decode the chaos of modern communications.

Unlike many in the industry, Dan has the freedom to dive deep into AI tools, experiment with emerging tech, and rethink media relations at a time when both PR professionals and journalists are using AI in ways that change the game.

In this episode, we discuss:

How AI is helping fuel the trend of “going direct”
Why more content isn’t always the answer (and what actually works)
The impact of DeepSeek and other next-gen AI tools on communications
How PR professionals can balance AI-driven efficiency with authentic storytelling

At a time when AI is disrupting nearly every facet of content creation, one truth remains: the human connection still matters. Dan shares his insights on how PR professionals can leverage AI without losing sight of what truly drives engagement—great storytelling.

If you’re in PR, media, or content creation, this conversation is essential listening.

And if you’re looking to gain hands-on experience with AI tools, check out The Media Copilot’s AI for PR & Media Professionals training course. Our next six-week cohort begins February 4, 2025, and spots are filling up. Learn more and sign up at mediacopilot.ai.

Press play now to dive into the future of PR, AI, and storytelling with Dan Nestle.

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