The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

880: Survive and Thrive: Why Collaboration Is the New Secret Weapon for Small Business Owners

May 21, 2025
In a world where small businesses often struggle, the power of collaboration shines as a secret weapon. Listeners learn practical strategies for cross-promotion and building community. Inspiring success stories motivate entrepreneurs to embrace partnership rather than competition. The episode highlights the necessity of fostering relationships among small business owners to thrive in a challenging economy. It's all about creating a supportive network that elevates everyone involved and makes the entrepreneurial journey more joyful.
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ANECDOTE

Collaborative Wellness Event

  • Two women collaborated on a rest and restore night combining yoga, Reiki, and breath work.
  • This unique bundled offer attracted shared audiences and increased exposure for both.
ADVICE

Revive Follow Fridays

  • Bring back "Follow Fridays" by intentionally sharing and rotating shoutouts for small businesses.
  • Use personal stories to explain why you love each business, making the promotion authentic and engaging.
ADVICE

Make Local Business Guides

  • Create local or niche guides featuring businesses you love and recommend.
  • Tag featured businesses to encourage mutual sharing and increase exposure for all involved.
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