Buying Online Businesses Podcast Inside Selling a SaaS Business: Real Stories, Risks & Rewards with Antoine Minoux
It’s not the numbers that make a business thrive—it’s the people, the trust, and the purpose behind it. In this revealing episode, Jaryd Krause sits down with Antoine Minoux, Principal Product Designer at Yelp and a serial entrepreneur who has founded, grown, and sold multiple successful SaaS ventures, including Improvmx and VoilaNorbert. Together, they unpack what really happens behind the scenes of buying, scaling, and selling online businesses—and the emotional intelligence required to do it right.
Antoine shares his candid reflections on navigating acquisitions, from spotting undervalued opportunities to balancing multiple ventures and knowing when it’s time to sell. They explore how trust and transparency form the foundation of any successful deal, why valuation isn’t just about numbers, and how emotional awareness can be the difference between a smooth exit and a painful one.
Through Antoine’s firsthand experiences, this conversation provides a roadmap for entrepreneurs looking to grow not just through innovation but through strategic acquisition and authentic relationships.
Together, they explore:
✔️ Why buying an existing business can be less risky than starting from scratch
✔️ The emotional and relational side of business acquisitions most founders overlook
✔️ How to balance multiple ventures without losing clarity or momentum
✔️ The right way to approach valuation and negotiation in SaaS deals
✔️ Lessons learned from multiple exits—and why selling doesn’t always mean letting go
Whether you’re an aspiring acquirer, a seasoned founder, or somewhere in between, this episode will challenge how you think about growth, exits, and the role of trust in entrepreneurship.
🎧 Tune in to discover how Antoine Minoux built and exited multiple SaaS businesses by combining strategic thinking with human-centered design—and how you can too.
Episode Highlights
02:50 – Why acquisition can outperform starting from scratch: understanding risk reduction and leveraging proven systems for faster growth.
08:24 – Lessons from multiple exits: what Antoine learned about timing, valuation, and emotional readiness.
16:23 – Knowing when to sell: the strategic and personal factors that influence exit decisions.
19:26 – Balancing multiple ventures: how to manage creative energy, focus, and burnout when running several businesses.
22:02 – Smart valuation strategies: combining upfront cash flow with future performance for sustainable exits.
24:44 – Evolving as an entrepreneur: how experience shapes acquisition instincts and strategic clarity.
29:52 – Redefining the meaning of an exit: why selling a business doesn’t always mean walking away from your vision.
Key Takeaways
➥ Buying an existing business often offers a safer and faster path to success than starting from zero.
➥ Trust and transparency aren’t just values—they’re strategic advantages in high-stakes transactions.
➥ Emotional awareness is critical during acquisitions and exits; ego-driven decisions can destroy deals.
➥ A great valuation balances immediate returns with long-term performance and relationships.
➥ Experience in your industry dramatically improves your ability to identify and grow profitable opportunities.
➥ Exiting a business can be a transformation, not a goodbye—many founders stay involved in new, more strategic ways.
➥ Growth through acquisition requires both strategic thinking and emotional intelligence—one without the other leads to imbalance.
About Antoine Minoux
Antoine Minoux is a Principal Product Designer at Yelp and an Indiepreneur currently living and working in Hamburg. He successfully founded, designed, grew, and sold multiple bootstrapped SaaS companies like Voilanorbert.com and Improvmx.com. He is now working on Fernand, the ultimate custom messaging tool for modern SaaS.
Connect with Antoine Minoux
➥ https://www.linkedin.com/in/antoineminoux/
➥ ww.getfernand.com - Link to Ep 339 with Matthew Tse, the Acquirer of ImproxMX
Resource Links
➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause
➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/
➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com
➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/
➥ Google Ads Service - https://buyingonlinebusinesses.com/ads-services/
➥ Cloud Ways (Website Hosting) - https://bit.ly/40tjyjG
➥ SEM Rush (SEO tool) - https://bit.ly/3lINGaV
➥ Ezoic (Ad Network) - https://bit.ly/3NuVR5P
Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥
➥ Empire Flippers - https://bit.ly/3RtyMkE
➥ Flippa - https://bit.ly/3wGa8r5
➥ Motion Invest - https://bit.ly/3YmJAmO
➥ Investors Club - https://bit.ly/3ZpgioR
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