
Bloomberg Intelligence Novo Undercuts Lilly’s Obesity Drug Price for Cash-Pay in US
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Nov 17, 2025 Michael Shah, a Senior Pharma-Biotech Analyst, reveals Novo Nordisk's aggressive pricing strategy for obesity drugs, significantly undercutting Eli Lilly. Liana Baker, Managing Editor for Deals, shares insights on the $6.2 billion acquisition of Sealed Air by Clayton, Dubilier & Rice. Mary Ross Gilbert discusses how retail giants like Ralph Lauren and Gap are poised for a strong sales boost in 2026, while Michael Halen analyzes restaurant trends and how quick-service chains are adapting to rising costs and changing customer preferences.
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Novo Undercuts Lilly On GLP-1 Pricing
- Novo Nordisk cut introductory GLP-1 prices to $199 then $349/month to grab new patient starts.
- Michael Shah says this undercuts Lilly by about $100 per dose and pressures compounded copycats.
Price Cuts Can Rapidly Expand GLP-1 Use
- U.S. GLP-1 penetration is low but highly price sensitive, so lower prices will accelerate adoption.
- The White House pilot could unlock 7–8 million Medicare patients and widen access in 2026–27.
Compounded GLP-1 Users Face Headwinds
- About 1.2 million U.S. patients use compounded GLP-1 formulations today.
- Shah says cheaper branded pricing will narrow the gap and hurt compounding players.

