Around the Prompt An unfiltered conversation with Matan Grinberg, CEO of Factory AI
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Jul 23, 2025 
Matan Grinberg, CEO of Factory AI, is on a mission to revolutionize software development by integrating autonomy into coding. He discusses the launch of 'droids,' autonomous coding agents that empower developers to focus on orchestration rather than routine tasks. The conversation touches on the challenges of AI deployment, the significance of user-friendly naming for AI systems, and the evolving role of developers in an AI-driven world. Grinberg also shares insights on how innovation faces resistance from traditional practices and emphasizes the need for continual learning in tech.
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Shift to Agentic Software Development
- Factory AI shifts developers from coding to orchestrating agentic systems for software creation.
- This changes how developers plan, delegate tasks, and interact with AI-powered "droids."
Widening Software Development Roles
- PMs and non-traditional developers increasingly engage in coding tasks thanks to AI delegation.
- Systems thinking overtakes coding fluency as the key skill for software development.
Droids Handle Diverse Tasks
- Factory’s "droids" include code, incident response, and knowledge agents addressing various software engineering tasks.
- Knowledge droids access integrated tools like Slack and Jira for deep contextual understanding.