From Eveready torches to luxury tents, and from ash-smeared sadhus to Instagram-worthy holy dips, a spiritual extravaganza like no other, where over 400 million devotees, brands, and marketers converge in Prayagraj. They discover how spirituality is shaping India’s consumer culture. With record-breaking revenues and global attention, the Maha Kumbh has become the Super Bowl of India for marketers. Host Ratna Bhushan Talks to Shuvadip Banerjee, Chief Digital Marketing Officer at ITC, Sandeep Goyal, Managing Director at Rediffusion and Anirban Chowdhury talks to Manan Bajoria, Vice President, Growth Marketing at Ixigo.

Check out other interesting episodes from the host like: India’s Space Odyssey 2025, How will the H-1B furore pan out?, Building India’s $30 Trillion Future By 2047, Mint Street’s New Maestro, Explaining the Food Inflation Debate, India’s Big Dubai Probe and more!

You can follow Ratna Bhushan on her social media: Twitter and Linkedin.

Catch the latest episode of ‘The Morning Brief’ on ET Play, The Economic Times Online, Spotify, Apple Podcasts, JioSaavn, Amazon Music and Google Podcasts.

See omnystudio.com/listener for privacy information.

Beyond Precision Agriculture