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The Business of Customer Love

Harnessing the power of customer advocacy in the luxury and retail space with Suriya Liensavanh

Aug 16, 2023
26:21

In this episode we spoke with  Suriya Liensavanh, who’s most recent role was Global Head of CRM at GANNI,

Suriya discussed his experience of harnessing advocacy to drive his customer marketing strategy and deliver incremental growth across his base.

During our chat, Suriya also shared some examples of dedicated campaigns and events his team ran which helped turn his customers into loyal fans.


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