ArnauddeLacosteAThe more you invest in technology the more you have to invest in human beings - Interview with Arnaud de LacosteSG220917

The more you invest in technology the more you have to invest in human beings - Interview with Arnaud de Lacoste Chief Marketing Officer of Sitel and Founding Partner of Group Acticall, a world leading provider of customer experience management & business process outsourcing solutions. Arnaud joins me today to talk about data, big and small, causation and correlation, the use of AI, the impact on insight and what brands should be doing to better connect with their customers.