What happens when a multinational corporation is forced* to delay a product launch because someone else owns the right to use the name?

Well, ask Sony.

*While there were rumours circulating that Sony was forced to delay the launch of their much-anticipated console in India because of the trademark issue, it’s still not quite clear if this was the principal reason for the apparent delay. After all, despite the gentleman withdrawing the application. Sony is yet to announce a launch date for the PS5 in India. So who knows?