India's efforts to curb dark patterns, exploring various types of deceptive practices and the challenges in implementing regulations.
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Quick takeaways
India is taking steps to curb dark patterns on e-commerce websites, which include deceptive tactics aiming to nudge users into undesirable actions.
Companies employ dark patterns to manipulate consumers into generating more revenue, such as making it difficult to cancel services and manipulating users into sharing their data with advertisers.
Deep dives
Curbing Dark Patterns in India
The podcast discusses the prevalence of dark patterns on e-commerce websites in India and the efforts by the Ministry of Consumer Affairs to combat these unethical practices. Dark patterns refer to deceptive tactics used to nudge users into making purchases or taking actions that may not be in their best interest. The Ministry has identified 10 dark patterns including basket sneaking and interface interference. The draft guidelines aim to protect consumers from these practices and promote transparency.
Manipulating Consumers and Data
The podcast highlights how companies manipulate consumers to generate more revenue through dark patterns, such as forgetfulness in digital subscriptions and making it difficult to cancel services. Additionally, it discusses how Big Tech companies like Facebook and Google manipulate users into sharing their data with advertisers. There are global efforts to regulate these practices, with India issuing guidelines, the UK implementing a tip-off campaign, and the US considering the detour act. However, implementing regulations can be challenging due to complexities like accurately determining the context of information provided by platforms or businesses.