Coffee With Cole: The Digital Writing Podcast

Answering the Biggest Questions about Ghostwriting (How to Start)

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Sep 18, 2024

Delve into the intriguing world of ghostwriting as aspiring writers learn how to carve out their niche. Discover the unique challenges of working with high-profile clients and the essential skills needed for effective communication. Gain insights on extracting valuable content while maintaining a personal brand, even without prior publications. Explore strategies for evaluating success in ghostwritten pieces and tips for scaling your ghostwriting endeavors from solo work to a small agency. Unlock the secrets to a thriving career in the digital writing space!

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ADVICE

Initial Niche Targeting

When starting as a ghostwriter, target founders and executives broadly.
Later, identify your niche based on enjoyable clients, ease of work, and pay.

INSIGHT

Information Advantage

An information advantage helps you speak the industry's language and understand its pain points.
Leverage your existing knowledge or look for areas where you have an information advantage.

ADVICE

Niche Refinement

Don't overthink your niche initially; start ghostwriting and observe patterns.
Identify your sweet spot by analyzing client interactions and writing efficiency.

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Answering the Biggest Questions about Ghostwriting (How to Start)

In this episode, I dive deep into the world of ghostwriting and answer eight key questions aspiring ghostwriters often have, such as how to find your niche and the importance of having an information advantage in your writing. I discuss the unique challenges of ghostwriting for busy executives, emphasizing the necessity of effective client management and communication. Plus, I offer practical tips for new writers, highlighting how to extract valuable content from clients while honing your own skills. Whether you’re interested in ghostwriting for newsletters, emails, or social media, this episode equips you with the foundational knowledge to kickstart your career in the online writing space. This episode unlocks the secrets of becoming a successful ghostwriter.

(00:00) Intro
(00:29) At the start, should you target a specific industry or play the field and pick a niche later?
(06:37) What’s the most challenging part of ghostwriting for such high profile clients?
(11:11) How do you get into the mind of a CEO whose skill sets are obviously deep and broad to produce meaningful copy?
(16:10) Should I start ghostwriting if I’m a new writer and haven’t published anything online before?
(20:34) How do you measure success for your ghostwriting?
(26:16) What types of businesses should I steer away from, if any?
(31:12) How do I come up with different topics for clients?
(33:48) How does the business model shift as the business scales? Is there a ceiling for solo ghostwriters?

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