Coffee With Cole: The Digital Writing Podcast cover image

Coffee With Cole: The Digital Writing Podcast

Answering the Biggest Questions about Ghostwriting (How to Start)

Sep 18, 2024
39:03
Snipd AI
Delve into the intriguing world of ghostwriting as aspiring writers learn how to carve out their niche. Discover the unique challenges of working with high-profile clients and the essential skills needed for effective communication. Gain insights on extracting valuable content while maintaining a personal brand, even without prior publications. Explore strategies for evaluating success in ghostwritten pieces and tips for scaling your ghostwriting endeavors from solo work to a small agency. Unlock the secrets to a thriving career in the digital writing space!
Read more

Podcast summary created with Snipd AI

Quick takeaways

  • Identifying an information advantage in specific industries enhances the effectiveness of ghostwriting for busy executives.
  • New writers can develop their ghostwriting skills by practicing on personal platforms, building a portfolio and attracting clients effectively.

Deep dives

Finding Your Niche as a Ghostwriter

Initially, the journey into ghostwriting started without a targeted niche, focusing instead on working with founders and executives across various industries. Over time, it became crucial to identify an information advantage in these sectors—where understanding the industry language and pain points can significantly enhance writing effectiveness. As the business grew, patterns emerged regarding the types of clients who were enjoyable and profitable to work with, highlighting the importance of efficiency in the writing process. Choosing clients who are eager to position themselves as thought leaders and are open to discussing broader topics led to more fruitful collaborations compared to those wanting to delve into niche technicalities.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode