In this episode of Remerge’s Apptivate podcast, we chat with Yoni Nijober, the Director of Partnerships at exmox, a platform that helps mobile gaming companies scale their user base through engagement-driven, rewarded user acquisition. You’ll learn why rewarded UA used to have a bad reputation, how it’s evolved, the benefits of working with a rewarded UA network for certain mobile games, how to pick your rewarded UA partner, and much more.

Questions Yoni answered in this episode:

Can you give us the quick exmox pitch and tell us about what you do there?
What does your day-to-day look like?
What makes exmox different from other rewarded platforms?
Why did rewarded UA have a bad rep five years ago and what’s changed now?
Are there certain kinds of games that see better results with rewarded UA?
What are common mistakes to avoid when getting started with rewarded UA?
Do marketers give you a ROAS target, or are there other data points?
What should advertisers look for when choosing a rewarded platform to work with?
How do you think rewarded UA will change in the coming years?
How do you stay on top of the changes in your industry?
What’s exmox excited about for the coming year?

Timestamp:

0:22 About exmox and Yoni’s role
3:19 What sets exmox apart from other rewarded UA providers
6:15 Why rewarded UA used to have a bad reputation
8:42 What types of games have the best results with rewarded networks
9:48 Common mistakes to avoid getting started with rewarded UA
12:27 Benefits of working with rewarded networks
14:15 What to look for in a rewarded partner
18:46 Working with rewarded networks
21:56 How to spend a weekend in Hamburg

Quotes:

(4:40-4:50) “We found after years of trying and testing that reward flows work the best when you can really engage your users for a long period of time.”

(8:45-9:03) “Most rewarded networks prefer the games that have a higher IP share, mostly because it means you can leverage those reward flows way better. It’s also a matter of how much money a gaming company can pay per user.”

Mentioned in this episode:

Ep 393 - Mike Koenigs