The NewsWorthy
Special Edition: Super Bowl 2024 - Profits, Performers & Swiftie Phenomenon
Feb 10, 2024
Usher, the halftime show performer for the Super Bowl, discusses the financial impact of the halftime show, the process of choosing performers, and his highly anticipated album release. The podcast also touches on Taylor Swift's influence on the Chiefs and the increase in viewership for their games and the Super Bowl.
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Quick takeaways
- Super Bowl halftime performers are not paid, but receive a production budget to create visually stunning shows that lead to significant boosts in album sales and popularity.
- Jay Z's involvement in selecting halftime performers has allowed for a more diverse and inclusive approach, with a connection often established between the artist and the host city, strengthening the bond between the performance and the event.
Deep dives
Evolution of the Halftime Show
The Super Bowl halftime show has evolved significantly over the years. In the past, it featured marching bands and even jetpack performances that didn't always go smoothly. However, since the 1990s, the NFL has started taking the halftime show more seriously, bringing in big-name acts like Michael Jackson, Gloria Estefan, and New Kids on the Block. Surprisingly, the halftime performers are not paid for their performances. Instead, they are given a production budget, typically around $15 million, to create a visually stunning show. Despite not being paid, artists benefit from the massive exposure and often see a significant boost in album sales and popularity following their Super Bowl performances.
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