Evolution of the Halftime Show

The Super Bowl halftime show has evolved significantly over the years. In the past, it featured marching bands and even jetpack performances that didn't always go smoothly. However, since the 1990s, the NFL has started taking the halftime show more seriously, bringing in big-name acts like Michael Jackson, Gloria Estefan, and New Kids on the Block. Surprisingly, the halftime performers are not paid for their performances. Instead, they are given a production budget, typically around $15 million, to create a visually stunning show. Despite not being paid, artists benefit from the massive exposure and often see a significant boost in album sales and popularity following their Super Bowl performances.