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Rev Real Estate School | Top Real Estate Agent Training

316 - Overcome Content Creation Burnout and Lack of Ideas

Jul 19, 2024
Real estate agents can overcome content creation challenges by maintaining consistency, using 'How I' approach, highlighting local businesses, and leveraging data. Strategies include combating burnout, generating diverse content ideas, engaging with local news, and remixing content. It's essential to mix personal and real estate content for credibility and authority.
25:37

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Quick takeaways

  • Balancing discovery and branding content types can prevent content burnout.
  • Utilize a data-centric approach to overcome the fear of content creation.

Deep dives

Consistent Content Creation and Avoiding Burnout

Creating content consistently is essential but can lead to burnout if not managed properly. Many agents feel the pressure to keep up with social media demands, leading to feelings of falling behind and eventually giving up. Structuring content creation efforts and balancing discovery and branding content types can help agents maintain a steady content flow without overwhelming themselves.

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