Rev Real Estate School | Top Real Estate Agent Training

316 - Overcome Content Creation Burnout and Lack of Ideas

Jul 19, 2024

Real estate agents can overcome content creation challenges by maintaining consistency, using 'How I' approach, highlighting local businesses, and leveraging data. Strategies include combating burnout, generating diverse content ideas, engaging with local news, and remixing content. It's essential to mix personal and real estate content for credibility and authority.

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Intro

00:00 • 9min

Strategies for Overcoming Content Creation Burnout and Generating Ideas

09:06 • 8min

Strategies for Engaging Content Creation and Idea Generation

16:59 • 2min

Strategies for Overcoming Content Creation Burnout and Lack of Ideas

18:59 • 7min

Are you a real estate agent struggling with content creation? In this episode, we tackles common challenges like content fear, idea generation, and burnout. Learn practical strategies to maintain consistency, overcome posting anxiety, and leverage data to inform your content direction. Discover how to use the "How I" approach, highlight local businesses, and create behind-the-scenes content that engages your audience. Perfect for real estate professionals looking to boost their social media presence and grow their business through effective content marketing.

Timestamps 00:00 Introduction to content creation challenges 02:28 The importance of social media for real estate agents 03:36 Types of content: Discovery vs Branding/Nurture 05:21 Strategies to maintain content consistency 07:08 The content creation day approach 09:09 James Clear's "miss one day, not two" rule 10:11 Generating content ideas for real estate 11:10 The "How I" vs "How To" content strategy 13:07 Leveraging local news and events for content 15:42 Behind-the-scenes content ideas 17:03 Highlighting local businesses in your content 18:29 Borrowing and remixing content ideas from other agents 19:53 Addressing content creation fear 21:19 Using comments as a starting point 22:02 Creating content without posting to overcome fear 23:14 Data-centric approach to content creation 25:35 Conclusion

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Rev Real Estate School is here to teach real estate agents how to become successful in their careers and scale anywhere from 0-100 transactions while working 5 days per week by working your SOI and no cold calling, FSBOs, expireds, or online leads. The real estate agent tips and tricks will benefit beginner agents and growing REALTORs® with marketing ideas, database marketing, SOI growth, social media, scripts, dialogues, habits, mindset, networking, and negotiation.