“Carpenters aren’t scared of nail guns. It can replace the hammer but, it can’t replace the carpenter. I think that is what AI is and represents.”

Dave Snyder is the CEO of CopyPress. His background in SEO, social media, and content marketing led Dave to look for a better way to scale and create content. That search led to the formation of CopyPress.

Today, CopyPress is one the most trusted content providers online working with brands like Linkedin, Zenefits, Sears, Macy's, IHG, and Stitchfix. With help from CopyPress, clients are able to increase their organic web traffic, improve their search engine rankings, and build their brand awareness.

Questions and topics we covered include:

• Dave’s story from how he transitioned from teacher to getting his first SEO job.
• The story of how is first agency merged with Search Engine Journal (it was called Search and Social).
• How he kicked off CopyPress and when he began to see the early signs of success.
• How to keep a long-term relationship with your clients?
• Why should content marketers care about AI?
• What is your sales strategy, how are you getting consistently big clients?
• What can they do now to prepare for future changes in the craft?
• Why should content marketers care just as much about attribution as they care about the content they are making?
• Why should all marketers study sales letters?
• How should companies build a blog in 2022?
• How can content marketers find the right balance between creating content people want to read and creating content that ranks on search?

You can find Dave through his website (https://copypress.com), his Twitter, (https://twitter.com/davesnyder), and his LinkedIn (https://www.linkedin.com/in/davesnydercp/).

PS - My favorite moment in this podcast was “sure if you want to be a generalist, you’ll get paid like a generalist.” If you want to make the big bucks as a marketer, you have to be known as an expert in one specific thing. That’s how you prove you’re reliable and that you can bring in revenue.