Podcaster shares strategy for gaining more subscribers, emphasizing the importance of creating series and delivering consistent, connected content. Explores the impact, benefits, and strategies of series marketing in content creation, using examples like Product Launch Formula and Pokemon 151 challenge series. Compares series marketing to Netflix series and sports seasons, highlighting the power of captivating storytelling and keeping audiences hooked.
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Quick takeaways
Creating a series of content builds engagement and retains subscribers, across various platforms.
The power of series marketing lies in sparking curiosity and generating substantial engagement and views.
Deep dives
Creating A Series to Engage and Retain Subscribers
Creating a series of content that builds on each other is a powerful strategy to engage and retain subscribers. By planning a block of time and creating a storyline or educational series, you can keep your audience curious and wanting more. This series can be across various platforms such as YouTube, newsletters, or podcasts. The key is to have a clear connection between each piece of content and deliver value in each episode. By doing so, you can create a loyal fan base that looks forward to your next installment.
The Power of Series Marketing
The power of series marketing lies in the curiosity it sparks in the audience. Just like popular YouTube series like Ryan Trahan's penny series or Chris' custom sock store series, a well-crafted series can generate substantial engagement and views. The key is to create a story or a challenge that unfolds across multiple episodes. This can keep viewers invested and eager to find out what happens next. Turning your content into a series can be a game-changer for your channel, podcast, or newsletter.
Creating a Clear Connection Between Episodes
When creating a series, it's important to ensure that each episode has a clear connection to the others. Whether it's through a compelling story, a challenge, or an educational journey, there should be a common thread that ties everything together. This connection helps build anticipation and keeps the audience engaged. By planning ahead and creating a content calendar, you can ensure that each episode contributes to the overall series and provides value to your audience.
#760 "If you like this, smash that subscribe button!" We always hear this nowadays. But people don't subscribe because they enjoy a single piece of content. They subscribe because they see value in what's coming next. Most creators get this wrong! In this episode, I want to share a strategy that's working really well for me right now. This is a great way to grow your audience as a podcaster, blogger, YouTuber, or creator of any kind. Once you understand the thought process behind getting new subscribers, I'll need you to do one specific thing. The next time you're coming up with ideas for content, consider creating a series. That's right—think about a sequence of posts on the same theme. There's a right and wrong way to do this, so tune in today for the tips that make all the difference! Show notes and more at SmartPassiveIncome.com/session760.